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Visuals bring simplicity to complex explanations
Have you read anything that clearly explains what the heck British Petroleum was using to implement its failed Top Kill strategy? Here’s how the New York Times described the material being used to...
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Improve execution and accountability with a Daily Huddle
I’m in a terrific new program that networking guru Keith Ferrazzi (Never Eat Alone, Who’s Got Your Back) is running and a recent exercise asked participants to describe ways they’ve kept their teams...
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Two simple tips for practicing simplicity
Twitter is the new Mark Twain. You’ll recall Mark Twain apologizing for the length of a letter, saying he’d have made it shorter if he had had more time. Well, I recently started Tweeting as part of my...
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Do you pass the “Hello” test?
Hello…Hello…Hello. Good morning…good morning…hello…good morning… I was walking to an early-morning meeting in a different building yesterday and I heard a voice behind me repeating the same two phrases...
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Six things businesses better learn from the Komen fiasco
Beyond the political aspect of the whole Komen-Planned Parenthood debacle — which is why most of Komen’s partners likely stayed quiet — there are some lessons that companies can take from the last few...
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Charlotte Omni Hotel drops the ball
Charlotte Omni Hotel I’m staying tonight on the 14th floor of the Omni Hotel in Charlotte. About an hour ago I was awakened by the fire alarm and a muffled loudspeaker telling me there was an...
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Don’t Turn One Social Media Problem Into Two
Every brand with a social-media presence and perhaps a social-media servicing team has seen the post. A simple complaint can turn into something much worse if you don’t respond quickly. “I can’t...
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Do you “autopsy” your comms plan after execution?
A lot can be learned from a thorough autopsy of a communications initiative. Over the past year, I dealt with a few situations where we determined communications success on whether we kept nasty...
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Must Read: Spin Sucks by Gini Dietrich
Spin Sucks is a terrific read for those senior executives who may not totally “get” what you’re trying to do with social media, a fast read that will give them the basics they need to support you in...
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Nine components of a elevated corporate storyline
You need to develop your corporate storyline BEFORE creating your elevator speech Creating a strong strategic narrative is about a lot more than a terrific elevator speech, good talking points and a...
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